Win a Scion tC by Competing Online

Posted by at 9:29 am on May 24, 2010

Scion has launched a new online competition, Unlock the tC Road Trip, an eight week, interactive and real-world competition that allows players a chance to win the all-new 2011 Scion tC. The competition is designed to launch the next-generation 2011 tC and give consumers a fun and engaging way to get to know the new sports coupe and Scion culture.

The game begins on June 1 at with daily instant prizes leading to the real-world event where four finalists will be flown to Los Angeles and compete against one another for the chance to win a tC. Pre-register here.

The Unlock the tC Road Trip game emphasizes the framework behind the new tC: customization and community. In the game, each player is empowered to take risks with exciting “side-trips” as they navigate cross country from New York to Miami, with a final destination in Los Angeles. Encouraging personal expression, players can purchase vehicle upgrades to boost credibility and customize their experience as one would do in real life. The virtual economy is driven by community -“ tCoins can be earned by inviting friends to join the game and this is made easy through Facebook Connect integration.

“Unlock the tC Road Trip game lets us unveil and launch the next-generation tC virtually and in the real-world through an immersive and engaging game,” said Jack Hollis, vice president, Scion.

Each week unlocks a new road trip (8 total) and daily instant-win prizes (140+ total) will be awarded throughout the game’s duration. Leader boards will track player standings. At the end of the online competition, four finalists will be flown to Los Angeles for a VIP event on August 14 to compete in a real-world competition where one winner will receive a 2011 tC.

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