Vita Sales on ‘Low End’ of Sony’s Expectations

Posted by at 11:05 pm on January 12, 2013

Vita White

Handle gaming has been a hard nut to crack the last couple of years.  PlayStation Vita has failed to match even the 3DS’ pre-price-drop performance in its early months.  And still Sony hasn’t yet done any price cuts. Sony CEO Kaz Hirai now says that the Vita has been “on the low end of what we expected.”

The comment comes from a media reception interview following a CES stage presentation, reports the Wall Street Journal. Still, even with lagging sales, Hirai said the Vita could still be a success, noting that Sony judges the relative success of a product over 5 to 10 years. Said Hirai, “Long term is what is important.” Certainly, it took the PlayStation 3 quite some time to build up steam, and now the console is neck and neck with Xbox 360, which had a yearlong head start. Mr Hirai failed to mentioning that it took the PS3 a few price drops to get sales into gear.

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