Viral Marketing for X-Men: Days of Future Past Heats Up

Posted by at 11:08 am on July 30, 2013

trask_imageThe viral marketing for X-Men: Days of Future Past kicked off at this year’s San Diego Comic-Con and excited many fans with the various teasers for Trask Industries and their Sentinels. Now, the viral website has been updated to include a detailed breakdown on the company’s Sentinels, their discoveries, and creator Bolivar Trask, played by Peter Dinklage.

The website even features a few clues as to the plot of the upcoming film. Here’s an excerpt from the website regarding their Sentinel program: In 1973, Trask Industries introduced the first Sentinel production model, the Mark I. Bolivar Trask’s groundbreaking research in AI, robotics and autonomous ballistic systems laid the foundation for the world’s most capable anti-mutant defense system. Since the program’s inception, we’ve continued to advance our founder’s cause through eight additional generational upgrades and enhancements.

As we celebrate five decades of achievement, we also bid farewell to regular production of the Mark I and shift our efforts to full-time manufacturing of the Mark X — our first complete overhaul of the Sentinel line. These highly anticipated units will combine next-generation nanotechnology and bioweapon breakthroughs, promising an even brighter future for the human race.

You can check out the Trask Industries video, along with some new teaser images of the Sentinels below, but we recommend you head over to the Trask-Industries website and dive into everything they have there including a biography on Bolivar Trask, a timeline on genetic discoveries (that stretches to 2020), and a history of the Sentinel program.

Coming to theaters on May 23, 2014, X-Men: Days of Future Past stars Hugh Jackman, Ian McKellen, Patrick Stewart, James McAvoy, Jennifer Lawrence, Michael Fassbender, Nicholas Hoult, Anna Paquin, Ellen Page, Shawn Ashmore, Peter Dinklage, Omar Sy, Halle Berry, Daniel Cudmore, Fan Bingbing, Boo Boo Stewart, Adan Canto, Evan Peters, Josh Helman and Lucas Till.



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