TiVo and Apple in Deal Over AppleTV? …TiVo Stock Get a Bump.

Posted by at 4:54 pm on July 26, 2010

TiVo shares jumped 6.5 percent today on rumors that it was involved in making the next-generation Apple TV. Unknown sources are claiming TiVo will be supplying technology for the new Apple media hub. Neither of the involved companies have commented.

A collaboration between Apple and TiVo is unlikely. Apple has resisted pressure to integrate either with traditional TV, such as a DVR function, or with media services other than iTunes. Most of TiVo’s non-TV features involve competing services like Amazon VOD and Netflix, as well.

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