THX Intros New Certified Game Mode For Large Televisions At CES

Posted by at 1:55 pm on January 6, 2020

THX Ltd., renowned for the certification of world-class cinemas, today announced an exciting lineup of new partner products featuring THX Achromatic Audio Amplifier (THX AAA), THX Spatial Audio and THX Certification. THX is also proud to announce together with TCL, one of the world’s best-selling consumer electronics brands and America’s fastest-growing television brand, a new standard in gaming performance for big-screen TVs – the new THX Certified Game Mode.

THX Certified Game Mode delivers fast response time and the most optimal viewing experience, allowing games to be experienced the way they were intended by the creators, with rich, vibrant colors and better contrast in crisp 4K HDR resolution. When customers select the THX Certified THX Game Mode in their TV, they will know that the performance of every setting has been carefully calibrated and optimized to deliver impactful visual performance to reveal vivid detail in a game while keeping the fast responsiveness that serious gamers demand. Pending THX Certification, TCL, who has been recognized by top-tier tech and business media for the best gaming TVs and gaming performance, is expected to be the first to launch TVs later this year in North America with a dedicated “THX Certified Game Mode” setting.

“THX was founded on the principle that entertainment should be heard and viewed with as much fidelity as possible to how the creator intended it to be enjoyed. While THX maintains its commitment to cinemas, we are pleased to unveil our dramatic expansion into devices in nearly every genre to bring this cinematic high-end entertainment experience to CE devices of all kinds,” said Min-Liang Tan, chief executive officer, THX Ltd. “From audiophile headphones, to TVs, to laptops, the THX engineers worked diligently to calibrate these devices, as well as to integrate key new THX technology offerings to elevate the quality of both audio and video with brighter, clearer, focused contrast.”

Additional new products featuring THX Certification as well as THX Spatial Audio and THX AAA technology launching at CES 2020 include:

ZMBIZI Smartphone – The first mobile phone to feature THX Spatial Audio and THX® Personal HRTF technology
Drop + Panda hi-fidelity wireless headphones featuring THX AAA
THX Certified for Android HELM DB12 AAAMP mobile headphones amplifier powered by THX AAA
1MORE True Wireless ANC wireless headphones pending THX Certification
THX will also be demonstrating a variety of THX Certified and Tuned by THX™ home entertainment speaker systems and laptops that launched for Holiday 2019.

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