The Mint.Com Now Has Kelly Blue Values Integrated

Posted by at 3:51 pm on July 6, 2010

Kelley Blue Book today announced a new relationship with Mint.com where Kelley Blue Book values will be integrated into the Assets and new Goals features on Mint.com, allowing consumers to make more informed car-buying and selling decisions without having to leave the site.

With the addition of Kelley Blue Book’s Trade-In and Suggested Retail Values for used cars, and invoice, manufacturer’s suggested retail price (MSRP) and New Car Blue Book new-car data to Mint.com, Mint users can obtain the value of their current automobile and determine the worth or debt of that particular asset. With Mint.com’s new Goals feature, users can plan and track their progress toward a long or short-term goal, such as buying a car. With the availability of Kelley Blue Book Values, users will have a better understanding of how much they need to save and how day-to-day spending will affect the achievement of their goals.

“Consumers are often unsure about the current value of their vehicle, how it can be leveraged toward a new car, or what steps they need to take to make such a big purchase,” said Aaron Patzer, general manager and vice president of Intuit Personal Finance and founder of Mint.com. “By incorporating Kelley Blue Book Values into Mint.com, Mint users can do two really important things. First, they can easily add vehicle data to their accounts -“ so any loans they’re paying against a car are balanced by the asset’s value. Second, integration with Goals will help people understand the true cost of a new or used car, and effectively track their personal spending and saving to get there easily -“ and ultimately for less money.”

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