Back in 2008, BMW revealed the GINA Light Visionary Model – a concept car covered in fabric instead of metal body panels, placing it somewhere in between the fields of automotive design and fashion. Now BMW’s Designworks studio applied the same idea to a pair of Puma shoes. The partnership brings the idea full circle: […]
Puma and Sagem Wireless unveiled at the Mobile World Congress the Puma Phone. Completely custom designed from the inside out, the Puma Phone is meant as an uber friendly device engineered to facilitate and encourage an active way of life both digitally and physically. “Just as Puma is unlike any other sport-lifestyle company out there, […]
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