Puma to Market New Smart Phone

Posted by at 1:46 pm on February 17, 2010

Puma and Sagem Wireless unveiled at the Mobile World Congress the Puma Phone. Completely custom designed from the inside out, the Puma Phone is meant as an uber friendly device engineered to facilitate and encourage an active way of life both digitally and physically.

“Just as Puma is unlike any other sport-lifestyle company out there, the Puma Phone is unlike any mobile phone on the market,” said Jochen Zeitz, CEO of PUMA. “We want to engage with our community in a way that is consistent with everything Puma stands for. Blending together the influences of sport, lifestyle and fashion, the Puma Phone reflects the joy, spontaneity and individuality that the Puma brand is known for.”

Users will be guaranteed access to the Puma World in a click. A carousel-based menu on the device will allow an easy navigation through multimedia content, enabling Puma to aggregate rich media content services into a single intuitive and entertaining mobile user experience. Users will be able to interact with multimedia content from puma.com, download Puma applications, and access Puma products through mCommerce services. These connected services also enable mobile operators to create and access new channels for reaching niche communities with highly customized products and services that drive data usage.

The Puma Phone will be available through mobile network operators across greater Europe and on Puma online store from April 2010, with international markets following.

Key Features

  • Integrated solar cell, with charge indicator
  • Touchscreen: 2.8 inch thumbable screen with 240 x 320 QVGA resolution and TFT wide viewing angle
  • Camera: 3.2 megapixel camera with LED flash and x6 zoom; Bluetooth photo sharing
  • Video: VGA video call camera; full screen video playback, with video recording and streaming and progressive video download
  • Music: wide range of music formats with playlist support and FM radio
  • Localisation: GPS, compass, geotagging, routing and mapping
  • Sports: pedometer, GPS tracker and stopwatch
  • Internet: Open internet browsing, with WAP Push
  • Messaging: Mobile email client and mobile web mail notification; instant messaging; MMS and SMS HSPA and W-CDMA/EDGE/GPRS/GSM connectivity; Bluetooth; USB 2.0
  • Talk time up to 5 hours with 350 hours stand-by time; video call time 140 minutes; music player time 24 hours; video player time 5 hours
  • Tablet form factor; 115g weight and dimensions of 102mm x 56mm x 13mm

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