SuperMedia to Add QR Codes for Info and Coupons

Posted by at 6:10 pm on August 2, 2010

SuperMedia has announced Quick Response (QR) code technology will be integrated into Verizon SuperYellowPages, Frontier Superpages and SuperpagesDirect direct mail, providing consumers with direct access to download the free SuperpagesMobile application, view and search from their local Superpages home page, register for SuperMedia’s free SuperGuarantee program and view online local coupons.

“While QR codes are relatively new in the U.S., consumers internationally have embraced QR codes as a way of accessing information quickly and easily,” explained Sandra Crawford Williamson, chief marketing officer of SuperMedia. “In fact, if you were in Japan today, you wouldn’t be able to walk down the block without seeing consumers pulling out their mobile devices and scanning QR codes on packaged goods, billboards, trucks, magazines and other mediums. As the mobile market continues to grow in the U.S. and our SuperpagesMobile app continues to receive rave reviews, it makes all the sense in the world to connect our print products with our mobile.”

According to BIA/Kelsey, the leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media, SuperMedia is the first U.S. Company to utilize QR codes nationally on the covers of its Yellow Pages.

QR codes, two-dimensional barcodes that are scanned using a smartphone code reader, store information that can be made available on mobile devices. SuperMedia QR codes will be located on the cover and in the SuperYellowPages as advertisements promoting SuperMedia. When the QR code is scanned from the front cover, it will prompt the user to download the free SuperpagesMobile app. Scanned SuperMedia ads with the QR codes in the SuperYellowPages will prompt users to register for the SuperGuarantee program.

Consumers scanning the QR code on the back of SuperpagesDirect card packs will be taken to an array of local online coupons on Superpages.com.

QR codes allow SuperMedia to link traditionally offline content from the SuperYellowPages and SuperpagesDirect to an online channel accessible via a smartphone’s web browser.

How it Works

  1. Download a QR code reader application to your smartphone (if your phone doesn’t already have one). Many QR code reader applications are free.
  2. Access the QR code reader -“ which will act like a camera -“ and take a picture of the QR code appearing on the cover and in the SuperYellowPages and back cover of SuperpagesDirect.
  3. A picture of the QR code with the Superpages.com URL will appear on the screen.
  4. Click on URL and be taken to your local Superpages.com page where you can download the SuperpagesMobile app or to an array of local online coupons.

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