Sephora Adds New Mobile Web Site

Posted by at 3:11 pm on August 7, 2010

Sephora North America recently announced the new SephoraMobile shopping experience which aims to be the ultimate “Beauty to Go” shopping tool. With a full “tool kit” of features, SephoraMobile offers an easy and innovative shopping experience for beauty lovers by redefining the experience of shopping in Sephora stores and on-the-go. In addition, the new mobile site includes special features designed to take the Sephora Beauty Insider experience to a new level of personalization and fun. Just visit from your smartphone.

“We recognized early on that our clients are increasingly accessing our site from their smartphones, and set out to provide them with a seamless experience no matter how they shop with us,” said Julie Bornstein, Senior Vice President of Sephora Direct.

SephoraMobile is now a fully functional extension to what is offered online at The new mobile site gives Sephora clients the ultimate shopping tool kit, with exceptional new features and extra perks for the large and growing base of Beauty Insiders, Sephora’s highly popular loyalty program.

  • Quick and Easy Purchasing: Charge it! From your phone! And if you’re a Sephora Beauty Insider, your account information will be there.
  • Ratings and Reviews: In a Sephora store and want to confirm that what you’re about to buy is as fabulous as you think? Access more than 1 Million Ratings and Reviews from other beauty lovers like you!
  • Past Purchase History: With more than 13,000 products to choose from, never again forget the shade you loved or that cool product you sampled in days of Sephora shopping past-¦ to make future shopping easier than ever.
  • Your Shopping List: Through SephoraMobile, clients can create their own shopping list before coming to a store, to make their shopping experience more convenient.
  • New Products as they Hit the Shelves: Come here often? If you do, we will show you what is new for you!
  • Beauty Insider Rewards & Personal Recommendations: Want the inside scoop? Sephora Beauty Insiders get up-to-the-minute info on their reward status and great products chosen just for them by Sephora’s experts, based on their personal beauty profile.
  • Facebook Like, Right from Your Phone: Facebook is not just for your pretty face! Post a question on Sephora’s Facebook page for Sephora’s experts and your fellow aficionados to answer and use Facebook Like to show what you think is great and cool.
  • GPS Me to the Closest Store: Your GPS gets put to work, by showing you the closest Sephora store, wherever you are.
  • Sephora Store Events: Sephora knows how to throw a great party. And you’re invited. Learn about Sephora events, just by looking at your smartphone. It’ll tell you how to get there too.

Beauty-to-Go: The App from Sephora!

While SephoraMobile is accessible from all smartphones, all of the unique functions of SephoraMobile will also be available on the soon-to-be-launched Sephora Beauty-to-Go application for the iPhone, iTouch and iPad, which will also have additional ways to make shopping at Sephora even more beauty-full. New features will include the ability to scan a product (using all types of technology, including QR codes), watch video content and more.

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