Rumor Has Facebook Buying Atlas Solutions from Microsoft

Posted by at 11:51 am on February 27, 2013

Facebook is reportedly announcing tomorrow that it’s acquiring Atlas Solutions from Microsoft, according to AdAge, which cites two people briefed on the plans.

Atlas is a digital media measurement platform that was part of digital ad company aQuantive. Microsoft had purchased aQuantive for $6.3 billion in 2007 and took a $6.2 billion writedown for it last year.

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