Pantone Releases Apps and Cases for iPhone/iPod

Posted by at 8:42 pm on April 6, 2010

Pantone today announced the myPantone X-Ref iPhone application and Web tool that let graphic, digital, multimedia, fashion, interior and industrial designers easily cross-reference all Pantone Color Libraries -“ from the Pantone Matching System and Pantone Goe to Pantone Fashion + Home. In addition to the new cross-referencing tools, Pantone is reducing the price of Pantone Goe specification products to make them even more affordable for all designers and printers to incorporate into their workflows.

“In today’s design world where creatives are expected to work across media, myPantone X-Ref makes it easier for designers, printers and manufacturers to select the most suitable Pantone Colors for their project requirements,” said Ron Potesky, senior vice president and general manager of Pantone. “While the Pantone Matching System remains the global design standard for printing, publishing and advertising, there are benefits to adding other Pantone Color Libraries to your workflow, such as the Goe System or our Fashion + Home Color System. We are introducing X-Ref tools as well as reduced Goe pricing to enable designers to use various Pantone Color Libraries together more effectively.”

While many designers primarily rely on one Pantone Color Library for their day-to-day work, they regularly need to repurpose or create content for multiple media. For example:

  • Fashion designers use the Pantone Fashion + Home Color System to select fabric colors, but when it comes time to create all of the other elements that bring a garment to market, such as advertising campaigns, Web sites and even hang tags, they need to translate the original fabric color for print, packaging and Web. Using either of the X-Ref tools, designers can enter their Fashion + Home Colors and easily access the solid Goe color, CMYK, sRGB and H L values that most closely correspond in Pantone GoeBridge, getting all the color information they need to keep their colors accurate across all promotional activities.
  • Packaging and graphic designers who have traditionally worked with the Pantone Matching System may want to expand their color options with the Goe System’s broader palette of 2,058 spot colors, which are more suitable for aqueous and UV coatings. The new X-Ref tools and reduced pricing for Goe products make it even easier for designers and printers to take advantage of using both Pantone Color Libraries.

Both myPantone X-Ref cross-referencing tools allow users to pick a Pantone Color, find matches in any other Pantone Library and display side-by-side color swatches for easy comparison. Additionally, the X-Ref iPhone application allows users to enter RGB or H L values and find the closest color in the Pantone Matching System, Pantone Goe System or Pantone Fashion + Home System. It also allows users to enter CMYK values and find the closest Pantone Matching System or Pantone Goe Color.

Pantone developed the Goe System to complement the Pantone Matching System, the most widely used color system for almost 50 years. Goe contains a broad palette of 2,058 spot colors that are chromatically arranged for intuitive color selection. Goe colors are specially formulated with a set of 10 base inks that are readily available worldwide, are suitable for aqueous and UV coatings, and are printed at uniform ink film thicknesses, ensuring accurate color reproduction in today’s multimedia workflow environments.

Pricing, Availability and System Information

The myPantone X-Ref iPhone application is available immediately for U.S. $1.99 for download at the Apple iPhone App Store. The myPantone iPhone application is also available for U.S. $9.99.

myPantone X-Ref and myPantone are compatible with iPhone OS 3.0 or higher, and can be used on the iPhone, iPod Touch or iPad. Due to the limitations of the displays, Pantone Colors displayed on the iPhone, iPod Touch and iPad may not match Pantone identified standards. Please use current Pantone Color publications for accurate color.

The myPantone X-Ref Web based tool is available free-of-charge at

Pantone iPhone/iPod Cases

Personalized Pantone iPhone and iPod Touch cases are now available in eight eye-catching hues on the Pantone Web site. Free laser engraving is offered on all orders and free logo engraving is available with orders of 10 or more. Pantone iPhone/iPod cases are available for U.S. $19.99 at (iPhone/iPod cases are only available in the U.S. and Canada at this time.)

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