Panasonic, Samsung, Sony and XPAND 3D Announce Collaboration for 3D Glasses

Posted by at 10:15 am on August 8, 2011

Panasonic, Samsung, Sony and X6D Limited (XPAND 3D) today announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, under the name, “Full HD 3D Glasses Initiative.”

With this new agreement, the companies intend to work together on the development and licensing of radio frequency (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays such as televisions, personal computers, projectors and 3D theaters with XPAND active shutter glasses.

The standardization will also include multiple types of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly developed by Panasonic and XPAND 3D, to the proprietary protocols of Samsung and Sony, respectively.

The license of today’s newly announced Full HD 3D Glasses Initiative is targeted to be released in September 2011, at which time the development of new standardization-applied active 3D glasses will begin. Universal glasses with the new IR/RF protocols will be made available in 2012, and are targeted to be backward compatible with 2011 3D active TVs.

“Today’s announced collaboration underscores Samsung’s promise to meet consumer needs among the ever-changing advancements of home entertainment and consumer electronics technology,” said Jurack Chae, vice president, R&D Team, Visual Display Business, Samsung Electronics. “To-date, active 3D technology has proven to be the most popular choice for consumers in the 3D TV market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3D TV market in the first half of this year; and this Full HD 3D Glasses Initiative will help further drive consumer adoption and understanding of active 3D—the technology that provides the clearest and most immersive 3D experience available.”

Through this initiative, the four companies aim to widely introduce universal active 3D glasses to the market.
Today’s announcement marks a unique collaboration of the world’s leading 3D TV manufacturers and 3D technology providers for the benefit of consumers. Glasses utilizing 3D active technology benefits consumers in that they enable Full HD 3D picture quality to be displayed to each eye, as well as a greater freedom of movement thanks to Bluetooth technology.

The Bluetooth SIG supports the industry’s move to standardize on Bluetooth technology in 3D glasses.

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