Pacific Rim’s Viral Marketing Is Now in Full Force

Posted by at 10:30 pm on November 28, 2012

Guillermo del Toro’s   new film Pacific Rim hjas kicked off its viral marketing effort. On the website for the Pan Pacific Defense Corps (via Total Film) you can see a ‘Kaiju Alert Test’ video and a classified document to the Great Britain Air Command has come online as well. You can check out both of those below and go to the Pan Pacific Defense Corps website by clicking here. You’ll also find a countdown on the website, presumably for the first trailer, that is set to hit ‘zero’ on December 12.

Pacific Rim stars Charlie Hunnam, Rinko Kikuchi, Idris Elba, Ron Perlman, and Charlie Day and is set to be released in 2D and 3D on July 12, 2013.

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