OUYA Store May Be Embedding in Other Hardware

Posted by at 3:25 pm on March 3, 2014

UhrmanOuya has experienced a wild year in 2013, following the massive success of its Kickstarter drive, the launch of its Android-based console and the drive to get more developers, games and buyers. Ouya CEO Julie Uhrman recounted some of this in a blog post, noting that Ouya now has over 675 games available and 33,000 developers signed up.

In an effort to make Ouya more ubiquitous as a platform, however, Uhrman has revealed to Alistdaily that the company is becoming platform agnostic.

“One thing you’ll start to see is Ouya on other people’s devices,” she said. “For us, we’ll always have a minimum set of standards so the games will work well on our device as well as others. It’s the hardware plus an ecosystem. If you think about the traditional game consoles, they’re custom hardware and custom chips. To get those games, you have to buy a box for hundreds of dollars. We’ve always wanted to open that up. We started with a $99 box, but we always wanted to create a console platform that can live on other people’s devices. We just knew it was going to take us a little bit of time to get it ready. Now we think the software is good enough, it’s ready to be embedded in other people’s devices. We actually started having some of these conversations during CES, and the takeup was so great that we’re really jumping into the strategy with both feet this year.”

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