Ouya Is in Negotiations to Sell Itself – Razer Likely Buyer

Posted by at 9:00 am on June 11, 2015

ouya

Ouya, the startup video game console that became a darling of the independent development world, is in negotiations to sell itself.

The company is in talks with Razer, the computer and accessories maker popular with gamers. The deal is not yet finalized, a person familiar with the matter has said, but the companies are discussing ways to bring Ouya’s staff onboard.

The possible sale marks a dramatic turn for Ouya, a once-high flying startup, whose video game console and app store were popular with small developers. While the company and its service will likely continue to run under Razer’s ownership, Ouya’s efforts to sell itself underscores the challenges of competing in the video game industry, which is fueled primarily by blockbuster games bought by demanding customers.

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