New Windows Phone Marketplace Policies Reign in Infringement, Eliminate Clutter

Posted by at 9:29 am on May 2, 2012

Microsoft is taking a harder stance against app developers violating the rules in its Windows Phone Marketplace. In a recent blog post, the Windows Phone team spells out new changes to developer and app policies aimed at cutting down on copyright infringement and clutter in the app store.

With regard to copyright, Microsoft is clarifying its trademark violation policy for developers. The content policy calls for publisher names and all aspects of an app to be unique and free of trademarked content. App publishers that own a trademark or have secured permission to use a trademark are permitted to feature trademarked material in app descriptions, but not in logos.

The Marketplace clean-up also institutes new guidelines for app logos, with Microsoft now requiring cleaner, more distinct logo design. Microsoft will also be more stringent in enforcing its keyword policy, removing inaccurate keywords from app descriptions. Also, racy and sexual images will be unacceptable for app logos.

Windows Phone Marketplace currently has over 70,000 apps available, with 340 new additions and 400 updates daily. The growing popularity of the Marketplace has caused Microsoft to extend the waiting period for app approval to a full seven calendar days.

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