New Viral Marketing for ‘The Dark Knight Rise’ – The Gotham Observer

Posted by at 10:39 am on June 22, 2012

Another part of the viral marketing campaign for this summer’s The Dark Knight Rises has came online. Today, the promotional site DewGothamCity has posted three pages from “The Gotham Observer”, filled with story tidbits from the much-anticipated Christopher Nolan bat-finale.

The newspaper also featured an advertisement for “Rykin Data” along with a URL, rykindata.com, that appears to be an extension of the ARG. The Rykin site claims to be coming soon, though the main page features a somewhat cryptic Patent Application which you can check out at the very bottom of this page.

Opening in theaters and IMAX on July 20, The Dark Knight Rises stars Christian Bale, Michael Caine, Anne Hathaway, Tom Hardy, Gary Oldman, Marion Cotillard, Joseph Gordon-Levitt and Morgan Freeman.

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