New Lower Price for Jamie Oliver’s iPhone App

Posted by at 2:03 pm on April 26, 2010

Television personality and chef Jamie Oliver has announced that his iPhone app, Jamie Oliver’s 20 Minute Meals,  is reduced from $7.99 to just $4.99 until midnight PDT Monday, May 3. In addition, users can look forward to five delicious new recipes, bringing the total recipe tally to 60.   Since its launch in October the app has been featuring in Apple’s global advertising campaigns and topping various app charts around the world. As well as 60 delicious recipes, the app includes beautiful step-by-step photography throughout, and 21 exclusive Jamie Oliver videos with cooking tips, hints and techniques.

Jamie Oliver’s 20 Minute Meals also features many world-firsts including voice-prompts from Jamie while you cook; an interactive grocery list which conveniently sorts by store aisle for speedier shopping; powerful search by ingredient or recipe; and the option to easily adjust ingredients by number of guests. If you’re unsure what to cook, Jamie’s 20 Minute Meals can even suggest a recipe for you with a quick shake of the phone.

“These days people are so busy and always on-the-go but they’re rarely without their phones,” said Jamie Oliver. “When I set to work on this iPhone app, I wanted to make sure I gave people everything they would need to help them create great tasting, homemade meals in around 20 minutes -“ that’s less time that it would take to order and receive a take-out meal and yours will taste better.

Jamie Oliver’s 20 Minute Meals includes

  • 60 step-by-step recipes written especially for the app
  • Stunning step-by-step photography for every recipe
  • 21 exclusive Jamie videos featuring tips, techniques and kitchen skills
  • Handy voice prompts and tips from Jamie in every recipe
  • Interactive grocery list
  • Comprehensive kitchen essentials guide
  • Powerful browse or search recipes by ingredient or recipe type
  • Shake for random recipe
  • Toggle portion size
  • Features metric and US measures
  • Once installed, no Internet connection required

Pricing and availability

Jamie Oliver’s 20 Minute Meals is available immediately on the iTunes App Store worldwide at the reduced price of $4.99 until midnight PDT on the 3rd of May

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