Littlest Petshop is Now Online

Posted by at 1:15 pm on October 2, 2009

EA Play has announced the launch of Littlest Pet Shop Online in the U.S. and Canada, an Internet-based game and online community inspired by Hasbro’s Littlest Pet Shop toy brand. Littlest Pet Shop Online allows girls to interact with Littlest Pet Shop pets in many ways including:   playing games, embarking on adventures, customizing and decorating their virtual pet collection and home, and connecting with friends in a fun, dynamic online world.

“EA is at an exciting milestone, diving into the realm of virtual worlds for girls with the launch of Littlest Pet Shop Online,” said Chip Lange, General Manager of EA’s Hasbro Division. “Littlest Pet Shop Online is an incredible game and community destination, as well as an environment that parents know they can trust. We’re delighted to offer Littlest Pet Shop fans a new and exciting way to connect online with friends through their favorite pets.”

With parental permission and a broadband Internet connection, girls can open the door to Littlest Pet Shop Online, a beautiful animated world that encourages creativity, exploration, fun and friendship.

Free play allows anyone to create a user account and enjoy many Littlest Pet Shop Online features while premium memberships, priced at $6.95 per month with discounts for three-, six- and 12-month packages, include special benefits such as extensive customization and creativity features, 100s of collectible items and the ability to create custom virtual pets. Overall, players can access the game in three ways: through free online play; by obtaining a premium online membership; or by purchasing an LPSO PET at retail which includes a 30-day premium membership.

Littlest Pet Shop Online stretches the imagination and brings Littlest Pet Shop pets to life in the booming island of Waggington. Girls explore the ever-changing online world as they customize their virtual pet collection, decorate their pets’ home, play games like Bop -˜n Balloons, discover hidden objects, engage in activities such as scrapbooking, and connect with friends both old and new. All of these fun, online quests earn girls Kibble Coins, the game’s virtual currency, along the way. Premium members also have the added benefit of “spending” their Kibble on exclusive items that further expand and customize their Littlest Pet Shop Online collection.

“EA has done a tremendous job of bringing Hasbro’s wildly popular Littlest Pet Shop brand to life in a multiplayer virtual world,” said Mark Blecher, Senior Vice President and General Manager of Digital Media and Gaming at Hasbro. “Littlest Pet Shop Online is a unique, immersive experience filled with age and activity-appropriate fun for girls across North America. We think the fan base will be thrilled to extend their Littlest Pet Shop collection into an online environment, especially with LPSO PETS which will unlock special rewards.”

With safety as a top priority in the development of Littlest Pet Shop Online, key features also include parental consent-“based access to the game, anonymity of child accounts, and “safe chat,” which allows only Littlest Pet Shop Online-approved words to be typed.

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