The Ultra HDTV price slashing continued this week, after LG Electronics revealed has responded to Sony’s and Samsung’s recent price moves by cutting the prices on its recently introduced 55- and 65-inch 4K LCD TV models.
LG has an unilateral pricing policy (UPP) adjustments will take effect today, and will reduce the price tickets of the 55-inch 55LA9700 by $1,000 from $5,999 to $4,999, and the 65-inch 65LA9700 by $1,500 from $7,999 to $6,499.
John Taylor, LG’s corporate communications VP, said the price cuts were made to “keep LG Ultra HDTVs competitive in the marketplace.”
Earlier, Samsung significantly dropped prices on its F9000-series Ultra HDTVs August 25, following price cuts previously announced to retailers by Sony.
Samsung’s UN55F9000 55-inch Ultra HD now sells at a $4,499 unilateral pricing policy (UPP) tag, $1,000 lower than the previously listed price on Amazon. The 65-inch UN65F900 model was reduced to a $5,999 UPP – a more than $1,500 reduction.
Sony started the price moves about two weeks ago by notifying dealers of Ultra HD price cuts set for Aug. 25. Sony reduced the UPP of its 55-inch XBR-65X900A by $1,000 to $3,999 and its 65-inch XBR-65X900A by $1,500 to $5,499.
LG’s Ultra HDTV moves come at the same time that LG executives in Korea told the Wall Street Journal that the price on LG’s new 55-inch Full HD 1080p curved OLED TV has also been hacked nearly 30 percent in the Korean market to 10,900,000 won ($9,788) from 15,000,000 won previously.
Plus, LG will cut the price here on its model 55EA9800 55-inch curved OLED TV to a $9,999 UPP, from the original $14,999 introductory price.
The Wall Street Journal reported that LG’s OLED price cut was made to make the set affordable to a wider pool of consumers.
LG also reduced prices on its 55-inch, flat-screen OLED TVs to 9,900,000 won each starting this week, from 11,000,000 won previously. That set has not been introduced in the United States.
Samsung introduced its KN55S9C 55-inch curved OLED TV at an $8,999 UPP price on Aug. 13th.
