LG and HoB Team to Feature New Artist Concerts

Posted by at 4:17 pm on May 2, 2011

LG Mobile Phones has revealed it will be teaming up with House of Blues Entertainment to bring music and technology enthusiasts across the country an entertainment experience with the “LG Ones to Watch” campaign. Putting consumers directly in touch with emerging bands and technologies, LG Ones to Watch aims to create a unique opportunity for consumers to engage with up-and-coming artists and the latest LG wireless devices through a series of intimate concerts.

LG Ones to Watch will highlight a total of twelve new artists who will perform at a variety of well-known venues throughout the U.S. At each concert, consumers will receive exclusive codes giving them access to LG’s Text-2-Win promotion, where concert attendees will have the chance to instantly win exciting prizes including artist merchandise and possible seat upgrades. During the live shows, LG Ones to Watch concert-goers will receive exclusive hands-on demonstrations of LG’s most cutting-edge and entertaining wireless devices. Fans are also encouraged to visit the LG Ones to Watch micro site where they can enter to win LG’s VIP Flyaway consumer sweepstakes for the chance to attend (and receive the VIP treatment) at an upcoming Ones to Watch concert. The VIP Flyaway prize includes flight, hotel and spending money.

Ones to Watch Artists

Potential LG Ones to Watch artists range across all musical genres including hip hop, R&B, pop, rock, and rap. Artists such as The Dirty Heads, The Maine, Augustana, Neon Trees, Panic! At The Disco, Owl City, 100 Monkeys and Motion City Soundtrack will take the stage to showcase their musical skills and provide attendees with unique and engaging concert experiences. Consumers will receive exclusive materials at the end of each concert which will allow them to stay in the know about upcoming concerts and LG products as well as register for additional sweepstakes opportunities.

Ones to Watch Concert Venues

LG Ones to Watch concerts will be featured at top House of Blues Entertainment clubs and theaters including exciting venues such as House of Blues, The Fillmore, and The Hollywood Palladium. Each venue will provide consumers with a small, intimate setting which will allow one-on-one engagements and immersion into the musical performance without the crowded feel of an arena or amphitheater. By hosting LG Ones to Watch concerts in major cities such as New York City, Las Vegas, Chicago, and Atlanta, LG and House of Blues Entertainment will present consumers across the U.S. with the opportunity to participate in discovering the next big name in music.

Ones to Watch Featured Devices

Each LG Ones to Watch concert will feature LG’s newest super-powered devices. Prior to the show, consumers will have a chance to receive hands-on demonstrations that provide tips and tricks on how to best customize each cutting-edge LG handset. From blazing fast download speeds to 3D recording and uploading capabilities, LG’s products create new standards in mobile technology and will provide new avenues for concert attendees to explore their creative talents.

Featured LG products include:

  • T-Mobile G2x With Google By LG: A new NVIDIA powered 4G smartphone; G2x delivers raw speed for an unmatched web browsing experience. Featuring a crisp 4.0 inch touchscreen, 8.0 megapixel camera, and HDMI mirroring capabilities, G2x provides a pure Google experience that will take users to the next dimension of smartphone power.
  • T-Mobile G-slate With Google By LG: Featuring a brilliant high-definition 8.9-inch 3D capable display and 4G Android 3.0 (Honeycomb), the latest version of Google’s Android platform, G-Slate delivers a groundbreaking mobile entertainment experience. Enabling consumers to capture and share their own 3D videos and experience 3D content on the device with the aid of 3D glasses, G-Slate is the perfect tool for consumers to record and share their artistic prowess.

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