Justice Dept. Allows Google to Buy Airline Fare Tracker ITA

Posted by at 9:53 am on April 8, 2011

Government officials are letting Google proceed with its $700 million purchase of airline fare tracker ITA. The deal will establish the Internet search giant as a key player in the online travel market.

Google now has control over the technology that powers the reservation systems of most major U.S. airlines and many popular online fare-comparison services, including Hotwire, Kayak and TripAdvisor.

But the antitrust clearance by the Justice Department comes with conditions.

Google will be required to license ITA’s software to other companies, and it will be prohibited from accessing any proprietary data or technology of ITA customers that resides on or runs through ITA servers.

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