Journal Sentinel Runs Special Coverage to Celebrate Packers

Posted by at 1:11 pm on January 29, 2011

 

To celebrate the Packers trip to the Superbowl, The Milwaukee Journal Sentinel is planning a Packers Blitz including special sections, columns, merchandising, and special offers.

“Journal Sentinel is renowned and beloved for our Packers coverage. Packer fans worldwide will find everything they need to know about all aspects of the game.”

Said Editor Martin Kaiser, “Journal Sentinel is renowned and beloved for our Packers coverage. Packer fans worldwide will find everything they need to know about all aspects of the game.”

In the Works

  • Nine daily free-standing color sections in the Journal Sentinel starting Sunday, January 30, and running through Monday, February 7.
  • A daily column with observations from Dallas penned by Packers linebacker Clay Matthews begins Tuesday, February 1.
  • Daily guest columns written by expatriate Packer Fans including Anthony Shadid, a UW-Madison graduate and former staffer of the Daily Cardinal student newspaper there who is now a Beirut-based foreign correspondent for The New York Times, and Jeff Cesario, a standup comedian originally from Kenosha. He is a veteran of the “Tonight” show, “Late Night With David Letterman,” the “Late, Late Show,” four of his own specials, and most recently Comedy Central. He stars in “The Dick Rossi Show” on funnyordie.com and has won two Emmys for his work on HBO’S “Dennis Miller Live.”
  • Added online coverage including photo galleries, videos, updates in the Packers Blog, statistics and more. Coverage also will be available on Journal Sentinel’s Packer Insider app available on the iPhone.
  • Journal Sentinel staff including eight reporters, four photographers and an editor will provide news, insider commentary and analysis with daily reporting from Dallas covering the Super Bowl and related events leading up to the game.
  • Promotion of Journal Sentinel Packers merchandise including front page T-shirts.
  • A daily ad directing readers to features, online coverage, merchandise and special offers.

Said Publisher Elizabeth (Betsy) Brenner, “We are creating real value for our advertising customers with our exceptional coverage and the expanded reach generated by the intense interest in the Packer’s historic appearance in the Super Bowl.”

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