iWOW wins CES Innovations Award

Posted by at 11:38 am on November 18, 2008

SRS Labs, a creator of surround sound, audio, and voice technologies, announced today that the iWOW Adaptor for iPod has been selected as a CES Innovations 2009 Design and Engineering Award honoree in the Portable Multimedia Accessories product category. The CES Innovations consumer technology awards program, which began in 1989, recognizes achievements in engineering and product design, and is sponsored by the Consumer Electronics Association (CEA).

SRS iWOW Adaptor for iPod is an audio management peripheral that connects seamlessly to the iPod and delivers an immersive music and video experience over earbuds and headphones. Utilizing state-of-the-art, patented SRS audio technologies, SRS iWOW for iPod restores the audio cues that are buried in the original source material so music and videos sound. With the push of a button, users hear immersive 3D audio.

SRS iWOW Adaptor for iPod will work with all iPods featuring a 30-pin connector, starting with the iPod classic, iPod nano 3G, and more.

“We are honored that the Consumer Electronics Association has selected SRS Labs for one of the industry’s highest accolades,” said Allen H. Gharapetian, SRS vice president of marketing. “We are extremely proud of our innovative iWOW family of products and particularly our new iWOW Adaptor for iPod and it is gratifying that the leading consumer electronics organization recognizes how well we have achieved our design goals.” Gharapetian continued, “Our ongoing research and product development efforts are aimed at providing the most compelling audio experience possible, regardless of the source or playback environment. SRS audio innovations provide listeners with an immersive, natural sound -“ allowing them to hear their digitally compressed music and video files the way the producers and artists originally intended for them to be heard.”  

Products entered in this prominent program are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press. Awards are given to honor outstanding design and engineering in each year’s cutting edge consumer electronics products. Innovations entries are judged on a product’s engineering qualities, its intended function and user value, aesthetic and design qualities, and its unique and novel features.  

SRS iWOW Adaptor for iPod will be available in December 2008 directly from SRS and through select retailers with a suggested retail price of $99.99.

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