iWOW Makes iPod Sound 3D

Posted by at 4:15 pm on September 29, 2008

SRS Labs announced today the upcoming release of two new products in the iWOW family, making SRS’ audio solutions available for the entire iTunes ecosystem -“ including   PC, Mac and iPod applications.   The first product is iWOW adapter for iPod, an accessory that attaches seamlessly to iPods, bringing this latest iWOW solution to these highly popular portable music and video devices.   The second is the iWOW software plug-in for Mac and PC, which offers two software applications in one retail package.

SRS iWOW adapter for iPod is an audio adapter that attaches to the iPod and delivers an immersive music and video listening experience.   Utilizing patented SRS audio solutions, SRS iWOW for iPod restores the audio cues that are buried in the original source material so music and video files sound the way they were originally meant to be heard on your iPod.

The new version of iWOW software plug-in is built upon iWOW for Mac, which was a top iTunes 3rd party software download during 2007, according to Apple.com, and winner of a MacLife Editor’s Choice award in 2007.   Now available also for PC, iWOW for Mac and PC delivers its audio experience by using patented SRS technologies that restore sonic fidelity to audio files, resulting in music and videos that sound much more natural and detailed.  

SRS iWOW plug-in provides full, 3D audio over any headphones, desktop, laptop or monitor speakers, delivering immersive surround sound. As a complete new retail boxed product, iWOW for Mac and PC not only offers the flexibility of two software applications in one package, but it also provides an all new user interface.   The interface provides the ability to personalize acoustic preferences with an array of music and video presets, like rock, classical, jazz, blues, country and more.

“The iWOW suite of products is yet another example of how SRS Labs is continually seeking to develop new ways for consumers to enjoy improved audio quality from their digitally compressed music and video files,” said Craig Marking, Director of Product Marketing for SRS Labs.   “As the number of listening options continues to grow, our research and product development is aimed at helping listeners experience an immersive, natural sound -“ without adding anything artificial -“ so consumers hear audio files the way they were meant to hear it.”

SRS iWOW software package for Mac and PC will be available in October, while the iWOW adaptor for iPod will be available in November. The suggested retail prices are $79.95 and $99.95 respectively.

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