New Line Cinema‘s IT trailer set a new record for views its first 24 hours! The IT trailer was viewed more than 197 million times globally with more than 81 million views and over 1.8 million shares on the US Facebook instance alone. At 36 hours, that figure stands at an astonishing 246 million views!
The 197 million views bests the previous 24-hour record holder, The Fate of the Furious, which recorded 139 million views in a single day.
30 localized versions of the trailer were released on Wednesday, 3/29 at 9am PT. The video quickly rose to the No. 1 position on YouTube’s trending videos and remained there throughout the day. The IT trailer helped the film trend globally on Twitter with trends for IT, IT MOVIE, Pennywise and the Red Balloon Emoji all appearing.
Warner Bros. Pictures has slated IT for a September 8, 2017 release.
