Hot Topic, Inc. announced recently that the company has acquired certain assets of Her Universe LLC from Founder Ashley Eckstein and The Araca Group. Hot Topic will operate the Her Universe brand e-commerce and wholesale businesses as a division of Hot Topic, Inc.
The acquisition of Her Universe, a fashion-forward apparel and accessories line for the female sci-fi and fantasy fans, will strengthen Hot Topic’s offerings and solidify its position as the go-to destination for pop culture.
“We are very excited to partner with Ashley Eckstein and Her Universe,” said Steve Vranes, CEO of Hot Topic. “We have worked closely with Ashley, Araca, and Her Universe over the past six years, together bringing fangirl fashion to a growing community of passionate fans. Ashley and Araca have built an incredible brand with a loyal customer base, and we look forward to supporting Her Universe in this new capacity.”
“I am thrilled to be bringing Her Universe to the Hot Topic family of brands,” said Ashley Eckstein, Founder of Her Universe. “Six years ago I founded Her Universe with the mission to create an empowering community and t-shirt brand for fangirls. We’ve since grown into a fashion, entertainment, publishing and lifestyle brand. Operating as a division of Hot Topic, Her Universe will continue to be a stand-alone brand selling to various retailers but with the support needed to grow the company in ways I have always dreamed.”
