Healthline Networks today announced a partnership with Yahoo! to enhance the Yahoo! Health channel. Currently, Yahoo! Health is the third most visited Internet health destination, reaching over 11 million unique users each month.
Under the multi-dimensional agreement, Healthline will build upon Yahoo!’s existing high quality content to develop, manage and host an expanded Yahoo! Health channel that will be rolled out to consumers later this spring.
Under the terms of the deal, Healthline’s proprietary semantic taxonomy – created by doctors and managed and continuously improved by Healthline’s medical informatics engineers – will be the underlying technology powering Yahoo! Health’s health specific search and navigation. Yahoo! Health will also feature Healthline’s clinical applications, including SymptomSearch, TreatmentSearch, and DocSearch, a suite of interactive tools that empower consumers with a complete decision support platform for health. Yahoo! will also become a partner in the Healthline Media Network, the Internet’s largest health advertising network, which will now include strategic ad sales solutions that allow advertisers to run their display ads on the Yahoo! Health channel.
