HD TVs Are Now in the Majority

Posted by at 10:20 am on November 9, 2010

Nielsen Company says 56% of TV homes have HDTV — which can boast one of the fastest adopted consumer technologies ever.

At the same time, only 13% of total day viewing on cable and 19% of viewing on broadcast television is HD viewing, which requires an HD television and HD tuner tuned to an HD channel. Nielsen says more than 80% of TV viewing is still done in standard definition.

Nielsen says 44% of homes either do not have an HD set or HD services. Most HD homes also have at least one (SD) Standard Definition TV set. About 20% of viewing on HD sets is on SD services.

The highest percentage of viewing on cable networks is with sports programming — representing around 21% of TV homes. Younger viewers are generally the biggest HD viewers. People 18-34 represent 28% of HD sports viewers and 23% of entertainment viewers.

Looking at race and ethnicity, Nielsen says about two-thirds of Asian TV homes are set up to watch HD TV, compared to about half of African-American homes.

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