Grammy Awards Ratings Down With Younger Demo, But Steady in Overall Viewers

Posted by at 12:09 pm on February 16, 2016

Taylor SwiftThe 58th Annual Grammy Awards, hosted by LL Cool J from the Staples Center in Los Angeles, handed out top prizes to Taylor Swift (album of the year for “1989”), Mark Ronson and Bruno Mars (record of the year for “Uptown Funk”) and Ed Sheeran (song of the year for “Thinking Out Loud”). Rapper Kendrick Lamar was another big winner, picking up five statuettes. The full list of winners is below.

Despite moving off its traditional Sunday night to Monday, this year’s Grammy Awards on CBS produced a slight year-over-year increase in overall viewership — even if it fell to a seven-year low in the key young-adults demo. According to preliminary Nielsen estimates that incorporate first-time live West Coast viewing of the Grammys, Monday’s telecast averaged a 7.7 rating in adults 18-49 and 24.85 million viewers overall from 8-11:30 p.m. ET. This is down 7% in the demo (from 8.3) but up slightly in total viewers (from 24.82 million).

That makes the Grammys the television season’s most-watched entertainment telecast. And despite the decline among young adults (to its lowest average since the 2009 show did a 7.4), the Grammys remain firmly entrenched as the No. 2-rated awards show on television, behind only the Oscars.

2016 Grammy Award Winners:

Record of the Year

“Uptown Funk,” Mark Ronson, featuring Bruno Mars

Album of the Year

“1989,” Taylor Swift

Song of the Year

“Thinking Out Loud,” Ed Sheeran and Amy Wadge (Ed Sheeran)

New Artist

Meghan Trainor

Rap Album

“To Pimp a Butterfly,” Kendrick Lamar

Musical Theater Album


Country Album

“Traveller,” Chris Stapleton

Rock Performance

“Don’t Wanna Fight,” Alabama Shakes

Pop Solo Performance

“Thinking Out Loud,” Ed Sheeran

Pop Duo/Group Performance

“Uptown Funk,” Mark Ronson, featuring Bruno Mars

Traditional Pop Vocal Album

“The Silver Lining: The Songs of Jerome Kern,” Tony Bennett & Bill Charlap

Pop Vocal Album

“1989,” Taylor Swift

Dance Recording

“Where Are Ü Now,” Skrillex and Diplo With Justin Bieber

Dance/Electronic Album

“Skrillex and Diplo Present Jack Ü,” Skrillex and Diplo

Contemporary Instrumental Album

“Sylva,” Snarky Puppy & Metropole Orkest

Metal Performance

“Ghost,” Cirice

Rock Song

“Don’t Wanna Fight,” Alabama Shakes (Alabama Shakes)

Rock Album

“Drones,” Muse

Alternative Music Album

“Sound & Color,” Alabama Shakes

R&B Performance

“Earned It (Fifty Shades of Grey),” the Weeknd

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