Glass Track For A Major January Opening Weekend

Posted by at 12:02 pm on December 28, 2018

Early box office tracking for M. Night Shyamalan’s Glass has come in with the thriller expected to haul in around $50 million for its opening weekend in mid-January.

The film, which serves as a sequel to both Unbreakable and Split, will easily lead the charge on Martin Luther King Jr. weekend and is tracking to be the second-biggest MLK weekend opening ever, behind only American Sniper.

Total unaided awareness for the film is higher than Get Out and Split at the same time, and total awareness is strong across the board with males and females.

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