Ford’s Super Bowl Spot Save the Day with Tech

Posted by at 10:57 am on February 3, 2017

Ford will have almost two-minute Super Bowl spot that will air before the kickoff . Ford’s spot won’t follow the traditional Super Bowl ┬ámodel of pushing a new vehicle model. Instead, it’s about how the company’s mobility solutions can make your life easier.

The ad features scenes of people getting stuck in various ways.

No one likes being stuck,” actor Bryan Cranston says in a voiceover. Ford products save the day; an F-150 pickup pulls a Fusion sedan out of the snow, a Sync 3 navigation system helps a driver find a way around traffic, and a self-parking system steers a car into an empty space.

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