Ford CEO Alan Mulally To Do European Launch of Ford SYNC at CeBIT

Posted by at 2:42 pm on February 9, 2011

Ford President and CEO Alan Mulally will deliver the keynote address at the 2011 CeBIT show on March 1 in Hannover, Germany, promising exciting news about the company’s ground-breaking SYNC with MyFord Touch driver connect technology.

Ford has recognised the importance and value of bringing its increasingly sophisticated in-car connectivity and communication technology directly to a technology-focused audience alongside the traditional automotive audience.

“I am honored that I will be sharing our Ford story at CeBIT,” Mulally said. “We committed to our customers that we will deliver best-in-class quality, fuel economy, safety, value and really smart technologies such as SYNC with MyFord Touch in every vehicle from Ford, including the all-new Ford Focus.”

Introducing SYNC To The European Market…How will SYNC Fair v. Blue&Me?

SYNC with MyFord Touch is a voice-activated in-car connectivity platform that allows the driver to control the vehicle’s major functions through spoken commands.

Also boasting the ability to synchronise with media and telecommunications devices – offering hands-free voice control of  business and personal communication or entertainment tools.

Originally available to Ford customers in North America, where more than 3 million vehicles have been equipped wit the system.  Ford’s specialist engineers reviewed SYNC to make it compatible with European markets.

Ford SYNC was developed with the help of Microsoft, who also aided Fiat with Blue&Me.  Both systems are based on Windows Mobile for Automotive, but Ford has done many of their own enhancements which are their’s alone on top of the base system.  Fiat and Microsoft launched Blue&Me at the 2006 Geneva Motorshow, about year before Ford launched SYNC.

It will be infesting to see how the European press and customers compare the two systems.

CeBIT for Yourself at CeBIT

Visitors to the CeBIT technology show will have the opportunity to try out the advanced new Ford technologies for themselves at Ford’s show stand.


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