Farmers Insurance Introduces New e-Reader System

Posted by at 11:06 pm on July 7, 2010

Helping to make sure its agents remain among the best in the industry, Farmers Insurance recently introduced a new method for agents to access the latest company tools -“ an e-Reader accessible portal.

“Technology continues to change how we access information and learn,” said Annette Thompson, Senior Vice President and Chief Learning Officer for Farmers Insurance. “Just as technology has changed how consumers access insurance information, Farmers believes we, too, must make accessibility to our latest training modules available to agents via more modalities, not fewer.”

Taking this to heart, Farmers convened a special team in their agency training department to build and launch a new e-Reader portal in record time. The new system, which can be accessed by the different e-Readers currently available, permits agents to access and download a number of resources to help its agents grow their business. In addition, as new training materials are developed, their ability to be accessed via e-Readers will be of paramount concern.

“This new e-Reader functionality enables Farmers to place valuable information at our agents’ fingertips,” explained Thompson. “It has already become a powerful tool for a number of agents.”

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