Fantasy Game Gives Tweens a Taste of Fashion

Posted by at 11:46 am on September 29, 2008

The Fashion Fantasy is a safe and secure virtual world  designed to  teach kids about business through role-play. The aim of the game is to ad value to the online experience by encouraging productive peer-to-peer communications, confidence building and learning.

Players of the Fashion Fantasy Game register for free and create a profile as either a fashion designer or a storeowner very much in the same manner of creating a character in  any RPG. As a designer, a player designs outfits using the proprietary fashion tool kit packed with a selection of tops, bottoms, dresses, shoes, trims and accessories. When completed, the player displays the design in a virtual showroom where it is available to be bought by the storeowner players. These players, in turn, fill their stores with the type of clothing that best reflects their store’s style and vivre and sells these items to the rest of the virtual world community. IQ buttons help explain professional business jargon to players and the game provides real life decision opportunities involving manufacturing and marketing. The objective of the game is to accumulate Fashion Bucks (FBz) the game’s virtual currency and garner the approval of fellow players through networking for ratings and rankings.

The Fashion Fantasy Game is constantly changing – just like fashion trends. Recently, the game started offering players the opportunity to start their own Personal Libraries, providing them with a place to show off their collection of virtual gifts and special downloaded fabrics. Players can also buy, give or swap these special gifts and fabrics with their friends. The new Runway Magazine, where members create real ads to promote their designs or stores, is a huge hit and is consistently sold out in advance of its bi-monthly release. The R. Lilly Café now offers live chat and members are networking through the chat to promote their businesses. After all that work, players are relaxing at the Café with the new video and music selections that are “tailored” to their tastes.

Nancy Ganz, the creator of the Fashion Fantasy Game, is a real fashion designer having invented the popular Bodyslimmers line and knows what her players need to know in order to play in the real-life fashion game. “I want these kids to feel that they actually know the business from the inside out,” says Ganz. “Who knows, we may be launching the next Diane Von Furstenberg, Marc Jacobs or Donna Karan!”

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