Facebook Changing News Feed to Target Mobile

Posted by at 11:39 am on March 7, 2013

Facebook iOSFacebook today announced significant changes to how it will treat users’ News Feed. Most importantly, the News Feed will now look and act the same across phones, tablets, and PCs.

Facebook wants the News Feed to draw users in more and encourage them to interact with one another’s content. All the controls will be positioned the same across platforms. Images will be given priority, according to Facebook, and they will be presented in a more colorful, easy-to-follow format.

Facebook also introduced several new sub-feeds that will allow users to browse through certain types of content, including music, photos, and “Liked” pages. The new design will be rolled out slowly over the course of the next few weeks to all users on the web. Individual smartphone and tablet apps will be updated, too, to reflect the changes to the News Feed design

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