eBay Announces First-Ever Rewards Program

Posted by at 9:08 pm on August 14, 2010

eBay  has announced the launch of its first-ever rewards program: eBay Bucks. Any  eBay shopper  who resides in the U.S. and is a registered member of eBay.com is eligible to participate in the eBay Bucks program. eBay Bucks offers consumers 2 percent back on most items purchased through the site with PayPal.

With access to the largest supply of merchandise of any online shopping site, consumers can earn eBay Bucks for most purchases made both on ebay.com and through smart phone devices using eBay mobile applications. The amount of eBay Bucks earned is calculated in real-time. When it’s time to redeem, the eBay Bucks certificate is automatically applied to the customer’s purchase.

“We’re giving eBay’s most loyal shoppers something special in return -“ money to spend on eBay,” said Lorrie Norrington, president of eBay Marketplaces. “eBay Bucks Rewards Program is free to join and easy to use, providing customers with even greater value when they shop the great selection and deals on eBay. With redemption rates well above industry average for comparable loyalty programs, eBay Bucks is a big hit with both buyers and sellers on eBay. It’s seamless, simple and rewarding.”

Once consumers enroll, each qualifying purchase will automatically earn eBay Bucks, which accumulate during each calendar quarter, or every three months. An eBay Bucks certificate is then issued and consumers have 30 days to redeem their eBay Bucks towards purchases with PayPal on eBay.com.

For the past year, eBay has been piloting eBay Bucks with select U.S. customers. On average, consumers enrolled in eBay Bucks spent five times more on eBay than those not participating in the program, earning eBay Bucks every half second during the pilot. Sellers also benefitted from buyers making more purchases as a result of the rewards program.

For more information on the program and a video tutorial, please visit: http://http://pages.ebay.com/rewards/faq.html.

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