EA Helps Monopoly Celebrate its 75th Birthday

Posted by at 9:46 pm on August 25, 2010

For the past 75 years, people of all ages from around the world have collected $200 when passing “GO!”, anxiously waited to get out of “jail”, and secretly wished that all of the money in the Monopoly game could be real. ¬† This fall, Hasbro will introduce Monopoly: Revolution Edition and the U-BUILD Monopoly game.

Around the world, Monopoly is celebrating with a variety of activities that recognize the game and its history. For example:

  • Londoners are challenged to find the “GO!” in the city based on the location and placement of the properties in London found on the Monopoly game board. The first 75 people to cross GO! will receive ¬£200. Fans can hitch a ride on a free Monopoly double-decker bus for a trip around the city.
  • Drivers in Sydney, Australia will be treated to Free Parking in areas around downtown. Be on the lookout for the Monopoly signs to take advantage of the free parking!
  • In the United States, Mr. Monopoly will participate in the Atlantic City Thunder Over The Boardwalk air show by parachuting into the crowd to bring Monopoly money to guests invited to play in a 75th anniversary commemorative game.
  • In Mexico and Singapore, fans are invited to meet and interact with Mr. Monopoly.
  • Online at Pogo.com, participate in a special Monopoly game night to earn chances to win copies of Monopoly board games as well as earn extra tokens. Downloadable games will be on sale and players can earn a special anniversary Badge Challenge token and unlock a special game mover.

Another way to celebrate with Monopoly on August 25 is to enter the Monopoly “Money Makes It Real” contest. Monopoly is asking its fans to describe what they would do if the money in their Monopoly game — which totals $20,580 — were turned into REAL money. Visit the Official Website for details and to enter.

The contest began on July 15, 2010 and entries will be accepted until September 3. Entries are to be limited to 75 words or less and should demonstrate a commitment to the spirit of Monopoly, such as travel, home repair or any other activity inspired by the history of the game, the Community Chest and Chance cards, the tokens or the game play. Once all entries are collected, participants will invite their friends and family to vote for their entry. The 75 entries with the most votes on Sept. 27 will be considered for the grand prize.

EA has created digital versions of the Monopoly game for console platforms including the Wii, Xbox 360, PlayStation 2, and PlayStation 3, as well as online at Pogo.com and a variety of mobile devices. The latest in the lineup, Monopoly Streets, will arrive at retail this fall on the Wii, Xbox 360 and ¬†PlayStation 3 systems. A Nintendo DS version of Monopoly will also launch later this year. Additionally, Monopoly will land on Facebook later this year through Hasbro’s strategic licensing alliance with EA.

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