Downton Abbey Spawns Clothes Line and Merchandise

Posted by at 6:11 am on May 1, 2013

Downton Abbey fans may not  hold the title of Lord or Lady, but  soon it will be possible to dress like them. The show is now becoming a brand of clothing plus several other product lines.

CNBC says the people behind the show are ready to go forward with a line of Downton-themed products in 2013. Among them well see a fashion line that will satisfy what appears to be a growing interest in Edwardian-era clothes including long gloves and cravats, though to be honest, even the characters themselves are quickly embracing more modern styles.

Among the other products headed for retailers in the coming months are household goods, furniture, stationary, and even beauty products. Gareth Neame, head of Carnival Films which produces Downton Abbey says the approach to starting this line of products has been “extremely cautious.” While also saying, “It’s very rare for a British drama to have this much retail potential and merchandizing value.”

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