Dell today may has taken the next step in the era of PC personalization with the launch of its pre-loaded movie service. Starting today, coinciding with the DVD release, Dell’s movie selection premieres with one of the top grossing films of 2008 -“ Iron Man from Paramount Pictures and Marvel Entertainment. For the first time, consumers can customize select Dell desktops and laptops with exclusive pre-“installed movie bundles.
Is just this another sign the package media, what the movie biz calls Blu-ray and DVD media, is going away in favor of online downloads and the preload service Dell is now doing?
Through www.dell.com/movies for $20.00, Iron Man fans can order a special digital edition with a bonus featurette pre-loaded on select Inspiron, Dell Studio, and XPS laptops and desktops. With this feature, Dell has a no download required method of acquiring digital entertainment for consumers by installing movie(s) when ordering a factory-direct to PC.
“Paramount Digital Entertainment is excited to be working with Dell to offer consumers great movie content like Iron Man and other movie packages through Dell’s powerful distribution and personalization platform,” said Malik Ducard, Paramount’s vice president of digital distribution for North America. “Our respective businesses answer to the consumer, and we are pleased to do just that with such an innovative and forward-thinking company.”
Dell plans to expand future entertainment selections and will continually refresh its offerings.
