Dell Aims for New Targets with CES Announcements

Posted by at 4:51 pm on January 7, 2011

Dell Stage Software

Dell announced that the will be focusing on new targets at their opening press conference for CES 2011.  Their expanded consumer portfolio featuring next-generation 4G capable devices and high-definition 3D-capable laptops is designed to deliver the ultimate in mobility, entertainment and gaming experiences for just about everyone. Products introduced include:

  • Streak 7, Dell’s first 4G tablet on T-Mobile’s new 4G network;
  • Venue, Dell’s new unlocked GSM Google Android 2.2 smartphone;
  • A new XPS-branded laptop with full-resolution 3D screen; and
  • New Alienware 3D capable gaming system

Dell also revealed that it is extending its Dell Stage software interface across its entire consumer product portfolio. The move aims to provide a unified experience across Dell’s consumer PC mobile devices and makes it easier to access and share music, movies and photos. In addition the company announced it is significantly expanding its popular Mobility Hub on Dell.com, which lets people find the perfect mobile product for their lifestyle.

“Dell is committed to delivering new dimensions in entertainment, mobility and gaming and is leading the industry in advancing new technologies like 4G solutions and 3D-capable laptops to provide the best entertainment and mobile experiences ever imagined,” said Steve Felice, president of Dell’s Consumer, Small and Medium Business unit, who unveiled the new products at the company’s annual Dell Suites event in Las Vegas.

Dell’s Mobile Super Store

Dell.com Mobility Hub now offers a wide array of mobility products from popular manufacturers, including Dell’s own solutions. The enhanced hub – redesigned to offer a better shopping and activation experience – offers Microsoft Windows Phone 7, Android and Blackberry products. All devices from the store now arrive ‘ready to use.’

“Think of Dell.com as your mobile super store, with an enhanced shopping experience that makes it even easier to compare device- and rate-plan options by carrier or to select from among a number of unlocked products,” said Michael Tatelman, vice president and general manger of North American Consumer sales for Dell, who noted that the Hub had attracted more millions of visits in the last two months alone.

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