Whether a ‘newbie’ or a ‘mayor,’ Chili’s Grill & Bar is giving something to everyone checking in at its restaurants on Foursquare, a location-based social media platform for smartphones. At participating locations nationwide for a limited time only, Foursquare subscribers who check in at Chili’s will receive a free order of chips and house-made salsa.
“With more than two million users and counting, Foursquare has given us a simple way to engage our tech-savvy brand fans,” said Nicole Cochran, marketing director for Chili’s Grill & Bar. “As social media trends continue to change the landscape of how we interact, Foursquare gives us an opportunity to connect with our guests while offering them this appetizer on the house.”
Chili’s is setting the trend as the first national casual dining chain to offer a free item with every check-in on Foursquare, regardless if someone is a first-time or experienced user of the social networking application. To unlock Chili’s chips and salsa offer with a coupon for instant redemption, guests simply check-in on Foursquare at participating Chili’s locations. Participating locations will be demarcated on Foursquare with a “special offer” flag whenever a guest is within 200 yards of the restaurant.
