Introduces New 45-Day Return Policy

Posted by at 8:30 am on July 22, 2010 today announced that customers now have 45 days for product returns. is now the largest U.S. retail marketplace of its kind to offer this option.

The 45-day return policy, effective today, replaces’s current industry-standard 30-day policy. It applies to millions of items sold directly by, from a wide array of product categories.

“We recognize that consumers today have more responsibilities and lead busier lives than ever. Extending our return policy saves them time and money, and offers more peace-of-mind about purchases,” said Neel Grover, CEO and president of “As we expand under our new owner, Rakuten, this initiative will become one of many future site enhancements designed to delight the customer.”

Later this year, will also offer 45-day returns as an option for its thousands of name-brand Marketplace partners. Marketplace sellers who elect to participate will be given more prominent site placement, as well as a special badge.

For more details on’s new customer return policy, please go here.

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