Bloomberg Sports Releases iPad Football App

Posted by at 12:02 am on September 16, 2010

Bloomberg Sports has made available the iPad application for its fantasy football tool Decision Maker. Designed and developed with Roundarch, a leader in digital design and implementation, Decision Maker gives iPad users an edge in their fantasy football leagues with an application that delivers the power of Bloomberg’s statistical analytics in a fan-centric, intuitive and visually rich format.

Bloomberg Sports Decision Maker -“ while driven by extremely detailed, fact-based, historical calculations -“ is very quick and simple to use. It provides fantasy players with the key answers they need to make their choices each week. The players are ranked by a system using complex analysis and formulas that are updated based on recent performance and other factors such as the opposing defense that week and the weather forecast at that week’s venue. Decision Maker also has a unique technology-driven Risk/Reward Index, analyzing consistency of the scrutinized NFL players and pointing to long shot opportunities for players whose performance tends to be most unpredictable.

“Bloomberg Sports selected Roundarch as a partner on this initiative because of their reputation in digital design and technology delivery execution,” said Bo Moon, head of business development at Bloomberg Sports. “We want to offer our fans convenient access to cutting edge data and analytical tools, and Roundarch has a proven track record in successfully delivering leading design and technology solutions across numerous platforms, including the iPad.”

“Roundarch is excited to bring the power of Bloomberg Sport’s Decision Maker to the mobile fantasy sports user,” said Rob Bischoff, engagement director at Roundarch. “Roundarch has taken Bloomberg’s capabilities in analysis and visualization of financial data and seamlessly translated it into an intuitive, cutting edge mobile application that is rich in data and unparalleled in fantasy sports today.”

Price and Availability

This application is available as a result of a new partnership between Bloomberg Sports and the NFL / NFLPA and is available today at the Apple App Store for $4.99. Decision Maker for iPad is a companion to a larger set of fantasy sports and player analysis tools offered by Bloomberg Sports.

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