BlackBerry to Target CEOs with High-End QWERTY Phones

Posted by at 10:09 am on March 28, 2014

BlackBerry today indicated that it plans to focus on catering to C-level executives who want high-end smartphones with full, physical keyboards.

The company has three such devices in prototype stages being tested and will introduce them over the next 18 months. Speaking to Reuters, BlackBerry John Chen said the company wants to win back the executives who were once its core customers. Chen also indicated that BlackBerry is weighing whether or not to create of version of Blackberry Messenger – known as BBM – for desktop computers. The idea is to allow business and government customers to carry secure conversations from their PCs to their smartphones and vice versa.

BlackBerry has already made BBM available to Android and iOS devices, and is working on a version for Windows Phone, as well.

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