Best Buy Launches Club Beats

Posted by at 9:40 am on November 12, 2009

Best Buy has announced the introduction of Club Beats, a new in-store destination created in partnership with Monster and Beats by Dr. Dre, founded by legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records. As people continue to evolve their ways of consuming music, Club Beats provides a destination for consumers to learn how to create and individualize their listening experience. Launching in Best Buy stores nationwide, Club Beats provides customers with a backstage pass to the latest and greatest in entertainment technology, exclusive events, and access to today’s hottest music artists.

“Entertainment has long been the heart and soul of Best Buy. Our customers have always looked to us as a resource for music in a variety of formats,” said Brian Dunn, Best Buy’s CEO. “With Club Beats, the latest in sound quality and music technology will be available to all of our customers who want to bring music to life in a fresh way and unleash their inner DJ.”

Existing in concert with many Best Buy Musical Instrument stores, Club Beats offers a full service entertainment experience that encourages interaction with the latest in music, audio, entertainment and technology products including DJ equipment, Beats by Dr. Dre headphones and in some locations, the newly introduced HP Envy 15 Beats Limited Edition laptop. Club Beats will be staffed by Best Buy’s Blue Shirt employees, who share a passion for music and are equipped with the tools and knowledge to help customers listen and create music in new ways.

Since launching the Beats by Dr. Dre headphone line in partnership with Monster, Dre and Iovine have set out to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. The Club Beats experience falls right in line with this mission by inviting customers into a unique environment to hear first-hand what they’ve been missing in music.

“Dre and I feel that Best Buy and Brian Dunn’s commitment to the quality of sound in music, along with their aggressive promotion and marketing of popular culture, makes this the perfect place to launch Club Beats,” said Iovine.

Head Monster Noel Lee noted: “At Monster, we’re fanatical about great sound and we’re committed to creating products that help people experience the best possible audio and get more enjoyment out of their music. We say ‘sound really matters,’ because we believe that music really matters. Club Beats is a very exciting proposition, because it will allow people to explore the world of high-performance audio while at the same time discovering ways to get closer to the music and artists they love.”

Best Buy is kicking off the Club Beats experience by hosting several celebrations across the country with today’s top music talent, including:

  • November 13 -“ Miami     Local DJs; major artist TBD
  • November 16 -“ Minneapolis     LMFAO
  • November 17 -“ Houston   Keri Hilson
  • November 19 -“ New York City     Dr. Dre, Jimmy Iovine, Will.i.am, David Guetta, Major Lazer and DJ Diplo
  • November 21 -“ Las Vegas     Robin Thicke
  • November 23 -“ Los Angeles   Lady Gaga

To learn more and obtain access to these and additional events, go to www.bestbuy.com/clubbeats

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