AT&T Sets a Record with 5.2 Million iPhones Activations this Summer

Posted by at 9:35 am on October 21, 2010

AT&T today announced an all-time high number of activations for the iPhone. The carrier activated 5.2 million iPhones in the wake of the iPhone 4 launch, or about a 62.5 percent leap over an already record spring. The number was vital to AT&T, which added a total of 2.6 million customers to hit 92.8 million .

iPhones made up the majority of the eight million “integrated devices” that were switched on during the quarter, which also included messaging phones. The category has become more than half of AT&T’s regular subscription base and kept the average revenue per person to $63. Its revenue from data plans, even with the new capped tiers, grew 30.5 percent, while 21.5 percent more users had data plans at all.

Having the iPhone gave the carrier its best-ever churn (customer turnover) rate at 1.32 percent.

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