AT&T Buys AppNexus AD Firm

Posted by at 7:37 am on June 26, 2018

AT&T said it has agreed to buy AppNexus for an undisclosed sum.

AppNexus runs a global advertising marketplace and helps publishers, marketers, and agencies place digital ads. The company will be added to AT&T’s newly formed advertising and analytics business, which is run by Brian Lesser.

AT&T’s ad business is one of four new pillars the company announced after it closed its acquisition of Time Warner. AT&T says it needs the company to compete with Verizon, Google, and others.

AT&T expects the acquisition to close during the third quarter of the year.

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