At NAB LG Will Show the Future of Mobile TV – 3D, Tweeting and Electronic Coupons

Posted by at 1:56 pm on April 8, 2011

LG is showing off some mobile digital TV this week at NAB 2011, and they’re the first that show glasses-free 3D images. LG is also displaying Tweet-TV. The feature lets viewers interact with programs and real-time data as well as submit comments on programs.

The ATSC Mobile DTV standard offers broadcasters remarkable flexibility to address the changing demands of consumers and advertisers,” said Dr. Skott Ahn, president and chief technology officer, LG Electronics, Inc. “As broadcasters continue their national rollout of Mobile DTV, LG is proud to lead the transition with the latest innovations in mobile DTV services like 3D and applications like Tweet-TV and Electronic Coupons.”

We here at ToT first saw glasses-free 3D TV mobile space at SID in Seattle last year by 3M. We were shocked at how good it looked.

Mobile Glasses Free 3D TV

The first mobile digital TV that displays 3D images broadcast via the ATSC Mobile DTV Standard is being demonstrated by LG Electronics at the 2011 NAB Show here this week. The prototype 7-inch receiver is designed with LG-exclusive 3D formatting circuitry based on the LG2161R chip to preform auto-stereoscopic which eliminates the need for special viewing glasses.

The seven-inch barrier-type LCD display shows lifelike 3D images that appear to jump right off the screen. With its built-in antenna, the device also receives conventional 2D 416×240 resolution MDTV broadcasts and scales images up to 800×480 resolution. It also functions as an digital photo frame when not being used as a Mobile DTV receiver.

Tweet-TV with Mobile DTV

LG in partnership with Roundbox is demonstrating the new “Tweet-TV” mobile DTV application that will allow viewer “tweets” to be displayed interactively on a mobile DTV receiver while a program is airing. A Harris MDTV transmitter will deliver viewer tweets that are received as data files and displayed in a transparent panel over a portion of the LG mobile DTV screen, a prototype version of an LG Android smartphone.

Android Phone and Electronic Coupons

LG Electronics is showing its first Android-enabled smartphone prototype equipped with Mobile Digital TV (MDTV) reception, which offers conditional access functionality for future subscription broadcasts and the capability of receiving “non-real time” data such as electronic coupons or “real-time” data reception with applications like Tweet-TV.

Electronic couponing and video-on-demand are made possible by the versatile ATSC Mobile Digital TV standard now being deployed by broadcasters throughout the U.S. KLAS-TV 8 (RF channel 7) is transmitting digital coupons for electronics stores and restaurants during NAD

The smartphone prototype for both the Electronic Coupon and Tweet-TV demonstrations is LG’s first full-touch CDMA device with built-in Mobile DTV circuitry. Running the Android 2.2 (Froyo) operating system and LG’s second-generation MDTV chip, the fully-featured Smartphone includes a 3.2″ HVGA screen, 3 megapixel camera, GPS and Wi-Fi capability, and other features such as an accelerometer, digital compass, and ability to play back a variety of audio and video codecs.

 

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